The animal supplement market has come a long way, says Bill Bookout, president and cofounder of the National Animal Supplement Council (NASC), which has made it its mission to ensure the survival and quality of animal supplements on the market.
Pet ownership soared during the pandemic and pet parents became attuned to the health of their canine and feline companions. Pet supplements will soon be a billion dollar category in the US, but there remains at least one exciting white space…
As we saw on the human side, the market for pet supplements expanded in 2020 and this growth has been sustained, says Bill Bookout, president of the National Animal Supplement Council (NASC).
